Get found locally / Compare
Bing Places vs Google Business Profile
Bing Places and Google Business Profile both help you get found locally. Bing Places is best for a second listing in a few minutes; Google Business Profile is best for every local business, with a shopfront or a service area.
| Feature | BBing Places |  Google Business Profile |
|---|---|---|
| What it is | Your listing on Bing and Microsoft maps | Your listing on Google Search and Maps |
| Pricing | Free | Free |
| Free to start | Yes | Yes |
| Best for | A second listing in a few minutes | Every local business, with a shopfront or a service area |
| Jobs it does | Get found locally | Get found locally |
| Often used by | Any | Any |
Why pick Bing Places
- Best for a second listing in a few minutes
Bing Places lists your business on Bing search and maps. You can import your Google Business Profile.
Why pick Google Business Profile
- Best for every local business, with a shopfront or a service area
Google Business Profile controls how your business appears on Google Search and Maps: hours, photos, reviews and posts.
Questions people ask
- Is Bing Places or Google Business Profile better for a small business?
- It depends on the job. Bing Places and Google Business Profile both help you get found locally. Bing Places is best for a second listing in a few minutes; Google Business Profile is best for every local business, with a shopfront or a service area.
- Is Bing Places or Google Business Profile free?
- Bing Places: Free. Google Business Profile: Free. Prices change, so check both sites before you sign up.
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