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12 alternatives to Shopify

For small businesses, the closest alternatives to Shopify are Square Online, WooCommerce and Gumroad. Each one is a tool to sell online, ranked by how closely it fits that job.

Ranked by fit

Tools whose main job is to sell online come first. How we rank

  1. 1. Square Online

    Square's online store builder, now called Square Websites

    Best for: Cafés and shops using Square in store

    Free plan
  2. 2. WooCommerce

    Store plugin for WordPress

    Best for: Shops that already run WordPress

    Free
  3. 3. Gumroad

    Sell digital products

    Best for: Selling digital downloads

    Fee per sale
  4. 4. EcomHint

    Store audit that lists what to fix first

    Best for: Online shop owners who get visits but too few sales

    Free plan
  5. 5. EverAlice AI

    Turn one design into a ready-to-upload Etsy listing

    Best for: Etsy and digital product sellers listing new items often

    Free plan
  6. 6. Link Mahal

    QR menus and WhatsApp ordering for Lebanese sellers

    Best for: Restaurants and small sellers in Lebanon taking orders on WhatsApp

    Free plan
  7. 7. Listybox

    Design, list and ship print on demand products on Etsy

    Best for: Etsy sellers running a print on demand shop

    Free plan
  8. 8. PushEngage

    Send browser and app alerts that bring shoppers back

    Best for: Online shops that want past visitors to return and buy

    Free plan
  9. 9. Ruit

    List once and sell on Wallapop, Vinted, eBay and more

    Best for: Second-hand and vintage sellers on several marketplaces

    Free plan
  10. 10. Runner AI

    Build an online store and let AI suggest what to improve

    Best for: New online sellers who want help running their store

    Free plan
  11. 11. StoreKoo

    Online store builder for Bangladesh with no sales commission

    Best for: Bangladeshi sellers moving orders out of Facebook chats

    Free plan
  12. 12. TitipSehari

    A 24-hour product page for resellers, orders via WhatsApp

    Best for: Indonesian jastip and reseller sellers who sell through WhatsApp

    Free plan

Free alternatives to Shopify

  1. Square Online

    Square's online store builder, now called Square Websites

    Best for: Cafés and shops using Square in store

    Free plan
  2. WooCommerce

    Store plugin for WordPress

    Best for: Shops that already run WordPress

    Free
  3. EcomHint

    Store audit that lists what to fix first

    Best for: Online shop owners who get visits but too few sales

    Free plan
  4. EverAlice AI

    Turn one design into a ready-to-upload Etsy listing

    Best for: Etsy and digital product sellers listing new items often

    Free plan
  5. Link Mahal

    QR menus and WhatsApp ordering for Lebanese sellers

    Best for: Restaurants and small sellers in Lebanon taking orders on WhatsApp

    Free plan
  6. Listybox

    Design, list and ship print on demand products on Etsy

    Best for: Etsy sellers running a print on demand shop

    Free plan
  7. PushEngage

    Send browser and app alerts that bring shoppers back

    Best for: Online shops that want past visitors to return and buy

    Free plan
  8. Ruit

    List once and sell on Wallapop, Vinted, eBay and more

    Best for: Second-hand and vintage sellers on several marketplaces

    Free plan
  9. Runner AI

    Build an online store and let AI suggest what to improve

    Best for: New online sellers who want help running their store

    Free plan
  10. StoreKoo

    Online store builder for Bangladesh with no sales commission

    Best for: Bangladeshi sellers moving orders out of Facebook chats

    Free plan
  11. TitipSehari

    A 24-hour product page for resellers, orders via WhatsApp

    Best for: Indonesian jastip and reseller sellers who sell through WhatsApp

    Free plan

Questions people ask

What are the best alternatives to Shopify?
For small businesses, the closest alternatives to Shopify are Square Online, WooCommerce and Gumroad. Each one is a tool to sell online, ranked by how closely it fits that job.
Is there a free alternative to Shopify?
Yes. Square Online, WooCommerce and EcomHint have a free plan or are free to use. Check each site for current limits.
What is Shopify?
Shopify runs online stores with checkout, payments, shipping, apps and a point-of-sale option for physical shops.

More in sell online

Answers by Sampan